Hard Sell - The Evolution of a Viagra Salesman
Grupo Livros
Autor | Jamie Reidy |
---|---|
ISBN | 9780740799136 |
Título | Hard Sell - The Evolution of a Viagra Salesman |
Editora | Simon & Schuster |
Ano de Edição | 2010 |
Idioma | Inglês |
Número de Páginas | 240 |
País de Origem | Eua |
Acabamento | Brochura |
Altura | 21 |
Largura | 14 |
Profundidade | 1,45 |
Peso | 360 |
Origem | Eua |
Serie/Coleção | vazio |
Volume | vazio |
Sinopse | Jamie Reidy is the guy who´s been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you´ll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy´s experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer´s number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor´s rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you´d rather not know and practices you´d like to believe weren´t employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway. |
Edição | 1 |
LivroDigital | vazio |
Prevenda | Vazio |
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