Hard Sell - The Evolution of a Viagra Salesman

Jamie Reidy

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Jamie Reidy is the guy who´s been there, done that, and walked away with the insider stories. Inside Hard Sell: Now a Major Motion Picture LOVE and OTHER DRUGS, you´ll find yourself rooting for Reidy and shocked by the realities of the world that paid his salary. This comedic expose traces Reidy´s experiences from Pfizer training to life as the "V-Man," when Reidy became Pfizer´s number-one drug rep during the Viagra craze. With equal parts self-confidence and self-mockery, Reidy takes the reader on a hilarious romp through pharma-culture while revealing the controversial side of the drug industry. From viewing a circumcision to gaining a doctor´s rapport to providing insight on why doctors choose to prescribe Drug X over Drug Y, and from how to bargain "sigs" and "scripts" to why the Viagra pill is shaped as a diamond, Reidy discloses everything. A witty, behind-the-scenes look at an industry that touches everyone in America with a prescription, Hard Sell uncovers truths about the pharmaceutical industry you´d rather not know and practices you´d like to believe weren´t employed. Hard Sell has been adapted into a major motion picture starring Jake Gyllenhaal and Anne Hathaway.