Biba brought the cutting-edge of couture to the masses. Brigitte Bardot, Yoko Ono and Princess Anne shopped there, whilst Sonny and Cher, Mick and Marianne, and David and Angie were regular visitors, but the store was never the exclusive preserve of the rich and famous: prices were kept deliberately low, and anyone who could tolerate the disdainful inefficiency of the staff was encouraged to soak up the glamour of a unique shopping experience.
This lavishly illustrated and beautifully produced book is intended for those interested in the fashion and graphic design of the ´60s and ´70s, from a creative and historical standpoint, plus the huge number of people who remember Biba from the period with such affection.