"Every company talks about transformation. Almost none of them can prove it created value at scale.
Here’s the uncomfortable question this book asks: if your organization’s most promising idea survived every internal defense, would it actually turn into growth, or slowly die somewhere between the pilot and the P&L, as so many promising ideas do?
For most companies, the problem is not ambition. It is the system underneath it. Organizations are built to reward continuity, not reinvention. So good ideas get approved, piloted, celebrated, and then quietly absorbed by the system they were supposed to change.
Dr. Davidson Lütkenhaus calls the answer The New ROI: Return on Innovation™: not a financial metric, but the organizational capability to turn a good idea into growth that compounds, again and again, instead of evaporating into another slide deck.
Drawing on more than 25 years of leading innovation inside some of the world’s largest companies, Dr. Lütkenhaus exposes the mechanisms that quietly kill promising ideas and shows leaders where to intervene.
This book offers a different way of seeing why transformation stalls, where value leaks out and what leaders can do about it.
Announcing transformation changes nothing. This book shows you what does."
